Sponsorship in IMSA

Get the ROI You’ve Been Looking For!

The International Motor Sports Association (IMSA) is one of the most prestigious and thrilling racing organizations in the world. Home to the WeatherTech SportsCar Championship and the Michelin Pilot Challenge Championship, IMSA features some of the most elite cars and drivers in motorsport, including global brands like Porsche, Cadillac, Acura, and BMW. IMSA is renowned for its combination of high-speed racing and endurance formats, offering fans a unique experience of seeing cars perform over long durations while maintaining speed and precision.

A Thriving Global Audience

IMSA events attract millions of viewers worldwide, including television audiences and in-person spectators. The Rolex 24 at Daytona, a signature IMSA race, is a key example, drawing over 5 million TV viewers across multiple platforms, including NBC, Peacock, and other media partners. With races streamed and broadcast globally, your brand is exposed to a broad and engaged fan base that spans multiple demographics.

  • TV Viewership: IMSA's broadcasts deliver an average of 400K viewers per race across various platforms.

  • Race Day Attendance: IMSA’s major races like the Rolex 24 at Daytona and Petit Le Mans regularly draw 100,000+ attendees per event, with millions more tuning in from home.

The Growing Trend of Motorsport Sponsorship

Motorsport sponsorship is evolving, with an increasing focus on delivering interactive, immersive experiences for fans. As brands look to integrate with high-performance sports like IMSA, these trends are shaping the sponsorship landscape:

  • Sustainability: With a growing emphasis on environmental responsibility, many IMSA teams now promote eco-friendly technologies and practices, offering brands a unique way to align with sustainability and innovation.

  • Digital Engagement: In the age of social media and digital connectivity, brands are leveraging fan engagement through content and experiences on digital platforms. IMSA fans are active online, creating opportunities for sponsors to engage directly through social media, webinars, and interactive events.

  • Experience-Driven Sponsorship: Fans are seeking immersive brand experiences that go beyond just logo placement. From VIP experiences to driver meet-and-greets, sponsors are able to offer bespoke, high-touch experiences that make a lasting impact on attendees.

The Power of Sponsorship in Televised Sports

Sponsoring a high-profile televised sport like IMSA offers a powerful means of reaching an elite, engaged audience. The value of television exposure cannot be overstated:

  1. Brand Visibility Across Multiple Platforms: Each IMSA race is broadcast live and accessible through streaming platforms, cable channels, and online channels, ensuring wide-reaching coverage to potential customers globally.

  2. Engagement: Fans of motorsport are highly engaged, often dedicating entire weekends to watching live events and following teams throughout the racing season. Your brand can gain valuable, sustained exposure during pre-race promotions, live race coverage, and post-race content.

  3. Reaching Target Demographics: Research shows that motorsport fans are affluent, highly educated, and tech-savvy. IMSA’s viewership skews towards individuals who appreciate high-end performance and have the purchasing power to match.

Value of Sponsorship in IMSA

  • Visibility: Your logo prominently displayed on race cars, team uniforms, and on-track signage reaches millions across television and live broadcasts.

  • Engagement: IMSA provides ample opportunities for sponsors to interact with fans, from social media campaigns to hospitality suites at race venues.

  • Brand Association: Aligning with IMSA showcases your brand’s commitment to innovation, performance, and excellence, values that resonate deeply with the high-net-worth demographic IMSA attracts.

A Partnership for the Future

By partnering with an IMSA Race Team, your brand can connect with passionate fans, gain high-profile visibility, and align with one of the most respected motorsport organizations in the world. With a growing global presence and a dedicated following, sports car racing is a gateway to an audience that values both performance and prestige.